Marketing Outreach
Marketing and Outreach
Brighton is an up and coming community in the metro Denver region that has a 140 year heritage to build upon. Brighton is unique among metro area communities in that it is much more than a traditional suburb or bedroom community. Brighton is one of the metro area’s best kept secrets and will benefit from a proactive marketing and branding campaign.
- Brighton EDC spent 18 months developing brand concepts for Brighton that build upon its heritage and tell the story
- Promoting a positive image in the minds of metro area leaders and consumers that is more reflective of the real Brighton will help encourage new investment in our community
- Brighton EDC needs to work to recruit development and investment that will help Brighton re-emerge as a sustainable community with the attributes of live, work, learn and play
- A major focus of the marketing campaign addresses the common misconception that Brighton is far away from the metro Denver area
2007 Tactics
- Continue branding Brighton and develop a long-term plan for a sustainable branding effort
- Continue to work on changing perceptions about Brighton in the metro area through:
- Advertising – Targeted advertising to promote the brand
- Public relations – Regular press coverage in business sections of daily papers
- Speaking engagements – Presentations about Brighton to external audiences
- Website – Overhaul BEDC website to reflect the needs of site selectors and end users considering Brighton for investment
- Recruit primary jobs by leveraging external relationships with state, regional and county economic development organizations
- Implement a primary job recruitment program through broker outreach and participation in key local and national real estate organizations
- Continue to support retail growth through targeted approaches at ICSC
- Work with the Comprehensive Plan task force to integrate the branding effort and capture the spirit of a sustainable community in our messaging.