top of page

Meet The Team


Robin Martinez

Economic Development Director, President & CEO

Phone: 303-655-2154

Robin Martinez is an internationally Certified Economic Developer, with over 15 years of experience in the Economic Development industry.  Robin was hired in October 2022 as the Director and CEO of Brighton Economic Development Corporation. Prior to joining the City of Brighton, she was the Local Business Administrator with the City of Thornton. Here she developed a fully encompassing small business support program to include designing and implementing the Alliance Business Assistance Center, a bilingual one-stop resource center for small businesses located throughout Colorado. She served as the Assistant Economic Development Director for the City of Brighton from 2012-2015. She has also worked in a variety of Economic Development roles for the City and County of Denver Economic Development, Denver International Airport, and the State of Colorado. Robin is an Adams County native, with her family roots dating back 5 generations in Colorado.


Aaron Herrera

Economic Development Manager & Executive Director of BURA

Phone: 303-655-2150

Aaron has over seven years of experience in local government, including serving in numerous leadership roles such as chairman of the Adams County Planning Commission and the vice chairman of the Adams County Board of Adjustment. Aaron also served as Fort Lupton’s Assistant City Administrator and Economic Development Director. In addition to his government experience, Aaron owned and operated a successful small business in Adams County for seven years. Aaron holds a master’s degree in Political Science with an emphasis in politics and public policy from the University of Colorado at Denver.

As the Economic Development Manager, Aaron helps facilitate economic development and redevelopment projects with a specific focus on urban renewal areas and downtown Brighton. Aaron acts as the liaison for property owners, real estate developers and entrepreneurs and is responsible for implementing urban renewal development projects. Aaron is also the Executive Director of the Brighton Urban Renewal Authority, where he helps beautify Brighton's downtown.

My 2023 Headshot - Brighton Chamber Event-1487-(ZF-0184-11435-1-001).jpg

Sierra Fedder

Economic Development Specialist

Phone: 303-655-2020

Sierra comes to us from the City of Englewood, where she worked in the Utilities Department and brings local government and board liaison experience as well as experience with social media and marketing. She also worked in Sibley County, MN as a Community and Economic Development Intern. Sierra completed her undergraduate degree at Minnesota State University, Mankato, in Urban and Regional Studies, and is considering continuing education in Business Administration.

As Economic Development Specialist, Sierra primarily works on small business relations. She provides small business owners with technical support and connections to our partner organizations, leads EDC social media and marketing needs, is the primary contact for AP/AR, and organizes the EDC-hosted events. Contact Sierra to schedule a visit and learn more about our resources!


Erin Shoffit

Administrative Assistant

Phone: 303-655-2094

As the team's Administrative Assistant, Erin has already been a huge help to the team. Erin recently joined the team, and spends half of her time with the City's Finance Department. As the coolest member of the team, you can find Erin playing disc golf or taking her son swimming at the rec center. 

bottom of page