Meet The Team

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Aaron Herrera

Economic Development Manager & Executive Director of BURA

Email: aherrera@brightonedc.org 
Phone: 303-655-2150

Aaron has over seven years of experience in local government, including serving in numerous leadership roles such as chairman of the Adams County Planning Commission and the vice chairman of the Adams County Board of Adjustment. Aaron also served as Fort Lupton’s Assistant City Administrator and Economic Development Director. In addition to his government experience, Aaron owned and operated a successful small business in Adams County for seven years. Aaron holds a master’s degree in Political Science with an emphasis in politics and public policy from the University of Colorado at Denver.


As the Economic Development Manager, Aaron helps facilitate economic development and redevelopment projects with a specific focus on urban renewal areas and downtown Brighton. Aaron acts as the liaison for property owners, real estate developers and entrepreneurs and is responsible for implementing urban renewal development projects. Aaron is also the Executive Director of BURA, the Brighton Urban Renewal Authority.

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Sierra Fedder

Economic Development Specialist

Email: sfedder@brightonedc.org 
Phone: 303-655-2020

Sierra comes to us from the City of Englewood, where she worked in the Utilities Department and brings local government and board liaison experience as well as experience with social media and marketing. She also worked in Sibley County, MN as a Community and Economic Development Intern. Sierra completed her undergraduate degree at Minnesota State University, Mankato, in Urban and Regional Studies, and is considering continuing education in Business Administration. In her off time, you might find her on the lake with her paddleboard, or at DIA ready for travel.